Charlie Morgan will forever be known as that Swansea ball boy who wound up Eden Hazard and got a 'kicking' for it.
However, ten years later, he's all grown up and worth a reported £40million thanks to his multi-million pound alcohol company - Au Vodka.
The Welshman, now 27, was included in the Sunday Times Rich List for 2022.
At the age of 17, on 23 January 2013, the youngster attempted to waste some time during Swansea's League Cup semi-final second leg against Chelsea.
He appeared to shield the ball from Hazard when it went out for a corner, with less than 10 minutes to go in the clash.
Chelsea were losing 2-0 at the time, and needed to find two goals in such a short space of time.
Hazard was seen attempting to kick the ball from under the teenager, but Morgan's reaction, saw the Belgium international sent off for violent conduct.
Chelsea were ultimately knocked out and the youngster was celebrated in South Wales and less so in west London.
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Swansea won the competition that season with a 5-0 victory over Bradford City in the final at Wembley.
Charlie's father is Martin Morgan, a director at Swansea City and owner of Morgan's hotel. Now, his former ball boy son is attempting to make his mark in the business world, too like his old man.
And it appears he is thriving.
Worth a staggering £40m, he set-up Au Vodka in 2016 alongside his school friend Jackson Quinn.
It really came into fruition in December 2019, when the pair managed to sell more than 10,000 bottles of one of their black grape produce in a single month.
His product has even been endorsed by famous people afar - with ex-footballer Ronaldinho and boxing legend Floyd Mayweather taking a liking, while boxer Jake Paul got a branded tattoo of a bottle on his arm.
He is still some way off the net worth of Hazard, but Au Vodka is rapidly growing and produces 35,000 bottles per day.
“We got a contact for Floyd - through a mutual friend of Frost the music producer - and we were told that Floyd absolutely loves the brand and loved the black grape flavour," Morgan told WalesOnline in 2021.
"We were asked whether he could have few bottles before he goes home.
"We said yeah, ok sure, and Floyd said he would post a photo on Instagram as long as we included him when we do something big in America.
"Back years ago we were asking ourselves, who would be the best ambassador we could have holding the bottle and I think our answer was Floyd, so it's amazing how it has manifested itself.
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"Seeing the brand in the hands of someone you admire is crazy."
It looks as though Charlie has made a name for himself in other areas away from the ball boy incident - and perhaps Hazard could be another to taste his award winning liquor in the near future?
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